Lesson series

WBI104 - e-Commerce with WooCommerce 

(Synchronous and Asynchronous)
This course provides an understanding of how to manage e-Commerce campaigns, with a focus on WooCommerce. It establishes skills and abilities with hands-on experience in implementing an ecommerce system with WooCommerce. We would cover both WooCommerce and enough Shopify to enable selling on the most popular platforms available.
WBI104 - e-Commerce with WooCommerce 
What you will learn

Course Description

This course enables participants to establish skills and abilities with a hands-on experience in implementing an ecommerce system. Both WooCommerce and Shopify are covered in order to enable selling on the most popular platforms. This course provides learners with practical experience in integrating technologies with organisational operations, and the opportunity to understand the technical aspects of implementation without coding.
  • Understand and apply the role and uses of WooCommerce applications and extensions in e-commerce strategies
  • Utilise and apply WooCommerce applications and extensions
  • Develop WooCommerce extension and application strategy 
  • Leverage WooCommerce in managing collaboration through affiliates, referrals, and social proof
  • Understand and apply the how-tos of launching e-commerce campaigns 
  • Understand and use WooCommerce analytics to measure and refine ecommerce campaign strategy

Target Audience

Min 'A' Levels or equivalent

Course Format

Asynchronous eLearning
Course Project
Case Study


Mar 5, 2022
Mar 6, 2022
Assumed skills:
Be able to operate laptop and mobile devices, e.g. tablet or smartphone.
Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (“ES WSQ”) Workplace Literacy (“WPL”) level 4.
Be able to read and write English at a proficiency level equivalent to ES WSQ WPL level 4.
Be able to manipulate numbers at a proficiency level equivalent to ES WSQ Workplace Numeracy (“WPN”) level 4
*For learners who do not meet the above criteria, applications will be rejected and any fees paid will be returned.

Pamela Lim

Pamela Lim has more than 30 years' experience as an entrepreneur, professor and business trainer. She was the first Singaporean to achieve a NASDAQ-SGX listing (2001) as a pioneer in e-business.
Subsequently, she spent 10 years as a professor at Singapore Management University nurturing young entrepreneurs in crafting their businesses including their digital media and social media strategies. Dozens of her protégés have gone on to become some of the most successful entrepreneurs in Asia.
She has won countless awards including:
  • Singapore’s Top 10 Female entrepreneur in 1999 (finalist),
  • The Most Promising Female Entrepreneur in 2000 (winner) and
  • Netrepreneur of the Year in 2001 (winner).
Pamela has developed numerous private multimillion-dollar projects using the same social media strategies she teaches in the classroom. As a passionate educator, in 2014 she founded All Gifted, an online high school with thousands of students internationally.