Lesson series
WBI104 - e-Commerce with WooCommerce
This course provides an understanding of how to manage e-Commerce campaigns, with a focus on WooCommerce. It establishes skills and abilities with hands-on experience in implementing an ecommerce system with WooCommerce. We would cover both WooCommerce and enough Shopify to enable selling on the most popular platforms available.
What you will learn
Course Description
Objectives
- Understand and apply the role and uses of WooCommerce applications and extensions in e-commerce strategies
- Utilise and apply WooCommerce applications and extensions
- Develop WooCommerce extension and application strategy
- Leverage WooCommerce in managing collaboration through affiliates, referrals, and social proof
- Understand and apply the how-tos of launching e-commerce campaigns
- Understand and use WooCommerce analytics to measure and refine ecommerce campaign strategy
Target Audience
Min 'A' Levels or equivalent
Course Format
Asynchronous eLearning
Webinar
Course Project
Case Study
Project
Webinar
Course Project
Case Study
Project
Certification
Dates
Instructor
Pamela Lim
Pamela Lim has more than 30 years' experience as an entrepreneur, professor and business trainer. She was the first Singaporean to achieve a NASDAQ-SGX listing (2001) as a pioneer in e-business.
Subsequently, she spent 10 years as a professor at Singapore Management University nurturing young entrepreneurs in crafting their businesses including their digital media and social media strategies. Dozens of her protégés have gone on to become some of the most successful entrepreneurs in Asia.
She has won countless awards including:
- Singapore’s Top 10 Female entrepreneur in 1999 (finalist),
- The Most Promising Female Entrepreneur in 2000 (winner) and
- Netrepreneur of the Year in 2001 (winner).
Pamela has developed numerous private multimillion-dollar projects using the same social media strategies she teaches in the classroom. As a passionate educator, in 2014 she founded All Gifted, an online high school with thousands of students internationally.