Website Development series
DMK102 - e-Business SEO and SEM
With organic search being the number one way e-Commerce companies
are found online, the importance of search engine optimisation cannot be overstated. In this course, students learn organic SEO and SEM methodologies that
consider on-page and off-page optimization, user experience, SEO web
design, domain authority, content ranking factors, mobile best practices,
and siloing site architecture. Implementing technical SEO could be the
difference between ranking on Page 1…or never being indexed.
What you will learn
Course Description
Objectives
- Understand SEO terms and current trends in web analytics and SEO
- Understand the principles and relationships of various SEO and SEM strategies
- Create a comprehensive SEO strategy
- Develop SEO strategy to enhance e-business visibility
- Understand the key elements, tools, and approaches of internet marketing strategies using SEO and online advertising
- Understand use of paid strategies
- Implement SEO in an e-business
Target Audience
The targeted sector is any entrepreneur, B2C or B2B executive driven to develop new skills and knowledge in the eBusiness sector.
Course Format
Asynchronous eLearning
Webinar
Course Project
Case Study
Webinar
Course Project
Case Study
Certification
Dates
02/13/2022- 02/19/2022
Instructor
Pamela Lim
Pamela Lim has more than 30 years' experience as an entrepreneur, professor and business trainer. She was the first Singaporean to achieve a NASDAQ-SGX listing (2001) as a pioneer in e-business.
Subsequently, she spent 10 years as a professor at Singapore Management University nurturing young entrepreneurs in crafting their businesses including their digital media and social media strategies. Dozens of her protégés have gone on to become some of the most successful entrepreneurs in Asia.
She has won countless awards including:
- Singapore’s Top 10 Female entrepreneur in 1999 (finalist),
- The Most Promising Female Entrepreneur in 2000 (winner) and
- Netrepreneur of the Year in 2001 (winner).
Pamela has developed numerous private multimillion-dollar projects using the same social media strategies she teaches in the classroom. As a passionate educator, in 2014 she founded All Gifted, an online high school with thousands of students internationally.