eBusiness Management SERIES
AEBZ105 – e-Business Planning
This course enables participants to establish a blue print for an online business in a business plan for fund raising, communicating with internal and external parties on the ideas behind the eBusiness. This course provides learners with practical experience in checking the viability of the eBusiness ideas and the opportunity to understand the every aspect of creating and running an online business.
What you will learn
Course Description
Objectives
- Evaluate the corporate vision, mission and values
- Define problem and solution, risks and returns
- Define to-market strategies: articulate the competitive advantage and define the Target Market
- Define the product and pricing strategy
- Develop selling strategies and customer acquisition plans
- Defining the KPIs
- Create financials to reflect objectives
- Review of strategies to meet financial targets
Target Audience
The targeted sector is any entrepreneur, B2C or B2B executive driven to develop new skills and knowledge in the eBusiness sector.
Course Format
Asynchronous eLearning
Course Project
Case Study
Course Project
Case Study