DIGITAL MARKETING SERIES
ADMK106 – Effective and Compelling Copywriting
In this course, you’ll learn about content writing, copywriting, and the best practices of creating written content for the web. Begin below or click on the “Start Course” button above to kick off your course.
What you will learn
Course Description
Objectives
- Identify plagiarism and edit copy to prevent plagiarism and other legal requirements
- Identify and adapt to publishing house style
- Identify and define project objectives and requirements
- Generate content ideas in response to project requirements
- Identify and review implications of content written for various stakeholders
Target Audience
The targeted sector is any entrepreneur, B2C or B2B executive driven to develop new skills and knowledge in the eBusiness sector.
Course Format
Asynchronous eLearning
Course Project
Case Study
Course Project
Case Study