Website Development series

ADMK104 - Social Media Advertising

Synchronous and Asynchronous
This course will allow the learner to articulate concepts of consumer behaviour and characteristics of user groups for use in social media community building and outreach, and formulate social media strategy plans, policies, standards, budgets, and guidelines for an organisation’s social media marketing and advertising activities.
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What you will learn

Course Description

This course will allow the learner to articulate concepts of consumer behaviour and characteristics of user groups for use in social media community building and outreach, and formulate social media strategy plans, policies, standards, budgets, and guidelines for an organisation’s social media marketing and advertising activities.
Objectives
  • Utilise best practices in the development of a social media marketing strategy
  • Develop assessment methods for an organisation’s social media strategy
  • Establish budget guidelines for all social media activities
  • Curate assisting technologies and 3rd party applications in the management of social media operations
  • Articulate concepts of consumer behaviour and characteristics of user groups 
  • Develop engagement and communications strategy
  • Develop guidelines to keep up to date with social media trends 

Target Audience

Minimum passed the equivalent of GCE ‘A’ levels

Course Format

Asynchronous eLearning
Course Project
Case Study

Certification

Part of Professional Certificate in e-Business
Minimum Requirements
  1. Minimum passed the equivalent of GCE ‘A’ levels or Workplace Literacy Level 5 and Workplace Numeracy Level 5.
  2. Able to operate laptop and mobile devices, e.g. tablet or smartphone.
  3. Able to listen, speak, read, and write English competently

Minimum Requirements
Minimum Workplace Literacy Level 5 and Workplace Numeracy Level 5. Able to operate laptop and mobile devices, e.g. tablet or smartphone. Able to listen, speak, read, and write English competently. Have a general familiarity (be able to access and/or create an account) with social media platforms such as Facebook and Instagram. Be able to manipulate numbers at a proficiency level equivalent to ES WSQ Workplace Numeracy (“WPN”) level 5. No work experience is required.