Website Development series
ADMK104 - Social Media Advertising
This course will allow the learner to articulate concepts of consumer behaviour and characteristics of user groups for use in social media community building and outreach, and formulate social media strategy plans, policies, standards, budgets, and guidelines for an organisation’s social media marketing and advertising activities.
What you will learn
Course Description
Objectives
- Utilise best practices in the development of a social media marketing strategy
- Develop assessment methods for an organisation’s social media strategy
- Establish budget guidelines for all social media activities
- Curate assisting technologies and 3rd party applications in the management of social media operations
- Articulate concepts of consumer behaviour and characteristics of user groups
- Develop engagement and communications strategy
- Develop guidelines to keep up to date with social media trends
Target Audience
Minimum passed the equivalent of GCE ‘A’ levels
Course Format
Asynchronous eLearning
Course Project
Case Study
Course Project
Case Study
Certification
Part of Professional Certificate in e-Business
Minimum Requirements
- Minimum passed the equivalent of GCE ‘A’ levels or Workplace Literacy Level 5 and Workplace Numeracy Level 5.
- Able to operate laptop and mobile devices, e.g. tablet or smartphone.
- Able to listen, speak, read, and write English competently